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KBLI Navigator/Section G/47901
KBLI 47901★ Gold-Tier Intel

Online Retail Platform

Platform Digital Intermediasi Perdagangan Eceran

🛒 Section G — Wholesale & Retail Trade

In Bali: open to a PT PMA

✅Open· 100% ForeignLow RiskAggregated🏝️⚠️Conditional in Bali — depends on declared scope· medium conf.✓OSS-verified · KBLI 2025

The Platform That Connects the Sale Without Owning the Goods

A retail marketplace can be nationally open to full foreign ownership, yet its route through Bali depends on the precise scope declared in OSS.

By the numbers
Foreign-ownership ceiling
100%
Open scales
Mikro, Kecil, Menengah, Besar
National basis
Perpres 10/2021, 49/2021
Bali status
Blocked (scope-dependent)
A national 100% foreign-ownership ceiling is an opening, not a substitute for the precise Bali scope that OSS accepts.
Licensing & Requirements

What You Need

Risk LevelLow (Rendah)
License TypeNIB
ProcessingInstant
Foreign Ownership100% Open
AuthorityBKPM / OSS
PP28/2025 Licensing Data11 scales
Business scale:
MikroLow RiskNIB⏱ Otomatis
Post-License Obligations1
Menyampaikan laporan kegiatan usaha kepada Menteri Perdagangan

→ Submit periodic business activity reports to regulator

Step-by-step for a PT PMA digital marketplace platform

1
Company incorporation— PT PMDN / CV / Perorangan (local, WNI) — notary deed, AHU registration
2
NIB via OSS— register on oss.go.id, select 47901, Rendah path; auto-issued (1–3 days)
3
PSE registration at Kominfo— submit via pse.kominfo.go.id; documents: company identity (NIB, akta), platform description, system architecture overview, data flow documentation. Timeline: 1–2 weeks for standard platforms
4
Data localization compliance— under PP 71/2019 and UU PDP 2022: user personal data of Indonesian citizens must be stored on servers within Indonesian territory, or a copy maintained domestically
5
Data Protection Officer (DPO)— UU PDP 2022 requires a designated DPO for platforms processing personal data at scale
6
PB UMKU per product category (if applicable)— if your marketplace handles regulated goods (cosmetics, food, medicines), your platform-level governance over listed products may be scrutinized
7
Laporan kegiatan usaha— periodic business activity reports to Kemendag
8
OJK compliance (if fintech features)— if your platform includes buy-now-pay-later, escrow, or payment processing beyond a standard payment gateway, OJK licensing may apply separately

Typical total timeline

Minimum PT PMA capital

Authority

PMA
2020 → 2025

Consolidated from multiple KBLI 2020 codes covering digital commerce intermediation into a single modernized 47901 framework. The PP 71/2019 PSE obligation and UU PDP 2022 data protection requirements are the most significant developments since KBLI 2020.

Bali Intelligence

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KBLI 2025 Retail & E-Commerce: Online Selling, Boutiques & Specialty Shops

kita.balizero.com
Foreign Workers

TKA Eligible Positions

Kepmenaker 228/2019 — Category 16: Perdagangan Besar & Eceran

181 in category
1321Operational ManagerManajer Operasional
1324Purchasing ManagerManajer Pembelian
1321General ManagerManajer Umum
1324Procurement ManagerManajer Pengadaan
1324Technical ManagerManajer Teknis
3115Mechanical AdvisorPenasihat Permesinan
3115Machine Maintenance AdvisorPenasihat Perawatan Mesin
3113Electrical AdvisorPenasihat Kelistrikan
2144Mechanical EngineerAhli Mesin
2144Mechanical Maintenance EngineerAhli Perawatan Mesin

Kepmen 228/2019 lists 181 TKA-eligible positions in this category. Selection optimized using ISCO classification methodology.

KEDUA Provision — Directors & Commissioners Exemption
Directors and Commissioners who do NOT manage personalia can work without being listed in the jabatan.
Complementary Codes

Sources & Verification

Each data layer below traces to a government source with its KBLI vintage — or is declared as a gap. Nothing in these layers is silently filled in.

Activity definition
BPS Peraturan 7/2025 + PP 28/2025VerifiedKBLI 2025

Title and scope as defined by the KBLI-2025 classification.

locator: OSS_RBA_2025_id_version_fff4053d

Risk & licensing
OSS RBA risk scope (ruang lingkup)VerifiedKBLI 2025

Risk category and licensing rows are KBLI-2025-native from the OSS Risk-Based Approach catalog.

locator: OSS_RBA_resiko_2025

Foreign ownership (PMA)
Perpres 10/2021, 49/2021Audit pendingKBLI 2020

The investment-list annexes predate KBLI 2025; the per-code crosswalk audit of this layer is in progress. The value shown is the annex text, disclosed with its vintage.

Bali status
Bali province blocks ALL Low + Medium-Low risk KBLI for PMA (island-wide, permanent) (effective 2026-05-13)Audit pending2026 overlay

Conservative posture derived from the risk tier · confidence MEDIUM.

Dataset last updated 2026-07-26 · KBLI 2020 and KBLI 2025 reuse code numbers for different activities — cross-vintage rows are labeled, never merged silently.

Common Questions
Can foreigners operate a online retail platform business in Indonesia?
Yes. KBLI 47901 (Platform Digital Intermediasi Perdagangan Eceran) is TERBUKA — open to 100% foreign ownership via PT PMA. No local Indonesian partner required. (Source: Perpres 10/2021 as amended by Perpres 49/2021 — the investment-list annexes predate KBLI 2025; per-code crosswalk audit in progress.)
What license is required for KBLI 47901?
KBLI 47901 has a Rendah risk classification. Required license: NIB. Processing time: Otomatis.
What is KBLI 47901?
KBLI 47901 is the Indonesian business classification code for "Platform Digital Intermediasi Perdagangan Eceran" (Online Retail Platform). It falls under Section G of KBLI 2025, the Indonesian Standard Industrial Classification updated by BPS (Regulation 7/2025). The June 2026 KBLI 2025 transition window has closed; operators should verify the code's current OSS/NIB treatment before relying on it for licensing, reporting, or amendments.
How did KBLI 47901 change from KBLI 2020 to 2025?
KBLI 47901 was mapped from previous codes 47911, 47991 (KBLI 2020). Multiple 2020 codes were merged into this single 2025 code. The June 2026 KBLI 2025 transition window has closed. If an NIB still relies on legacy KBLI 2020 mappings, treat the migration as overdue and verify/remediate the OSS record before new license applications, amendments, LKPM, import approvals, or investor/worker sponsorship.

Related Codes

47909Section G★

Other Retail Intermediary

Jasa Intermediasi Perdagangan Eceran Lainnya

→
🏝️⚠️Conditional in Bali — depends on declared scope✅Open· 100% ForeignLow Risk
47833Section G

Motorcycle Parts & Accessories Retail

Perdagangan Eceran Suku Cadang Sepeda Motor dan Aksesorinya

→
🏝️🚫Blocked in Bali (risk-class moratorium)✅Open· 100% nat'l · blocked in BaliLow Risk
47832Section G

Used Motorcycle Retail

Perdagangan Eceran Sepeda Motor Bekas

→
🏝️🚫Blocked in Bali (risk-class moratorium)✅Open· 100% nat'l · blocked in BaliLow Risk
47831Section G★

New Motorcycle Retail

Perdagangan Eceran Sepeda Motor Baru

→
🏝️🚫Blocked in Bali (risk-class moratorium)✅Open· 100% nat'l · blocked in BaliLow Risk
47820Section G★

Car Parts & Accessories Retail

Perdagangan Eceran Suku Cadang dan Aksesori Mobil

→
🏝️🚫Blocked in Bali (risk-class moratorium)✅Open· 100% nat'l · blocked in BaliLow Risk
47812Section G★

Used Car Retail

Perdagangan Eceran Mobil Bekas

→
🏝️🚫Blocked in Bali (risk-class moratorium)✅Open· 100% nat'l · blocked in BaliLow Risk
🏢

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PT PMA Setup

IDR 20.000.000

Company registration, KBLI, NIB, domicile

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IDR 5.000.000

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Context47901
Building an e-commerce marketplace in Indonesia? 47901 is NIB-only, auto-issued — but PSE registration at Kominfo and UU PDP 2022 data compliance are non-negotiable. Miss either and your platform gets blocked. Let me walk you through both.